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The web site my-structured-products.com has the following in the web page, "The website for structured products know-how." We noticed that the website also stated " Who will benefit from reading." It also said " Welcome to the structured Product know-how website. Weary of losing money on our investments? Read the book How to Invest in Structured Products and optimize your chances of success! Or complex formulas. Its also an ideal gift for a banks private or institutional clients. Also read the authors blog. To know whats going on in the market! 02 Nov." The header had structured products as the highest ranking optimized keyword. This keyword is followed by capital guarantee, capital protection, and reverse convertible which isn't as urgent as structured products. The other words my-structured-products.com used was participation. how to invest in structured products is included but might not be understood by search engines.